Introduction

in Spring 2017, I worked with Kathleen Hsu, Monica Tang, Stephanie Tang, and Josie Zschiesche through Berkeley Innovation to help Elemeno, a platform that organizes medical resources for nursing staff.

The project was separated into 4 major sprints – User Research, Ideation and Prototyping, User Testing and Iteration, and Hi-Fidelity Mockups and Presentation. The entire team worked during all sprints, and I served as the sprint leader for the ideation sprint, overseeing overseeing ideation and lo-fi prototyping.

The Problem

Elemeno challenged us to identify pain points in their user flow, and reimagine the organization of their app.

Elemeno’s app aimed to gamify information sharing through the use of contests and recognitions. Our team worked on creating a better user experience while keeping some aspects of gamification.

Personas

In order to identify common patterns amongst different user groups, our team decided to create personas of different users and their needs.

We synthesized information from our interviews and contextual inquiry to create three distinct personas shown below. These personas will act a resource to validate our teams recommendations

Low-fi and Mid-fi Mockups

through our ideation, we aimed to solve for the pain points and behavioral patterns we recognized during our research.

we proceeded created low-fidelity mockups of the design in Figma, with the following features from our ideation and insights:

• Since knowledge is the main motivator for using the app we decided to make the search bar the center of the app

• We created an on-boarding flow to help new users learn how to make best use of all features

• We created a request feature, so can request new resources and keep track of whether they were fulfilled

• Gamification was removed since it was under used by many users

• We reduced clutter of other buttons by creating a central nav bar with 3 options

User Testing & Iteration

Using our lo-fi prototypes we presented to both our clients and users at Benioff. Feedback consisted of:

• Unifying design of screens to make app feel more cohesive

• Return gamification, as Elemeno’s business model depended on data about information dissemination through the games on the app.

These two pieces of feedback informed our approach for our high fidelity prototype.

Hi-Fi Prototyping

For our high-fi prototype we broke the app into 3 main flows:

1. Finding and reading information

2. Requesting information

3. Interacting with activities on the platform.

Information Flow

We simplified the overall display and organization as well as made features such as the filter, flag, rating, and notes sections more obvious and accessible to the user. We also incorporated a new system for users to quickly request information from Elemeno.

Request Flow

For the new requesting system, we created a simple form layout to allow users to easily request information as well as keep track on the status of their requests in their new profile screen.

Activity Flow

We created a profile tab that includes dashboard, pinned, and request sections to allow users to easily access all their personal information. A leaderboard section for hospital-wide competitions increases user engagement within the app.

Take a look at the final screens: Here

Looking Back

This was my first time working with Berkeley Innovation, and it solidified my passion for design. Though there were some challenges getting user interviews to collect sufficient data - once we went to a hospital with nurses, we were able to collect valuable information that the company had over-looked.

This project also helped me understand the balance between business and design. In particular, when a company is young and is beginning to generate revenue, some design recommendations might hurt the bottom line in the short run, though in the long can ensure a stronger and more loyal user base.